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Belu is a UK based bottled water company that operates to the highest environmental and ethical standards and donates 100% of its profits to WaterAid.〔http://www.fundraising.co.uk/news/2011/06/15/belu-commits-raise-least-%C2%A3300000-wateraid〕 Belu is commonly referred to in the media as the “UK’s most ethical”〔http://www.hospitalityandcateringnews.com/2012/09/belu-cool-british-water-that-transforms-lives/〕 bottled water. Being a social enterprise,〔http://www.buildingbetterbusiness.org.uk/news/belu-wins-%E2%80%9Cbest-social-enterprise%E2%80%9D-and-overall-%E2%80%9Cpeab-champion%E2%80%9D-lloyds-tsb〕 Belu operates on a triple bottom line with the aim of achieving social and environmental gains whilst remaining financially sustainable.〔http://www.belu.org/wp-content/themes/belu_theme/resources/Belu_Social_Impact_Report_2013.pdf〕 ==History== Belu was founded in 2004 by film maker Reed Paget as an environmentally friendly bottled water business.〔http://www.telegraph.co.uk/finance/businessclub/9109449/Belu-boss-shows-bottle-for-a-turnaround.html〕 Before launching Belu, Paget was “looking at ways of engaging the business community in addressing environmental issues.”〔http://www.just-drinks.com/analysis/just-the-answer-reed-paget_id85141.aspx〕 Investors included Body Shop co-founder Gordon Roddick, environmentalist Ben Goldsmith and Chris Cooper-Hohn, hedge fund manager.〔 Belu was the UK’s first completely carbon neutral bottled water.〔http://www.menumagazine.co.uk/archive/june09/beluwater.html〕 Reed launched the UK’s first compostable plastic bottle〔http://www.independent.co.uk/environment/the-bottle-that-heralds-a-plastic-revolution-480185.html〕 in 2006,〔http://www.foodproductiondaily.com/Packaging/Belu-launches-biodegradable-bottle-in-mineral-water-market〕 to go alongside their existing range of glass bottles. Despite sales growing from £8,000 in 2004 to £2.7 million in 2008, Belu's road to profitability was disrupted by the banking sector collapse that year. To help maximize profits, Paget appointed Karen Lynch, previously Barclays Branch Marketing Manager, as a new MD in 2010. Lynch switched Belu from direct distribution to wholesale and in 2011 she re-launched the Belu brand. The new model proved to be transformational, their revenue having grown 40% between 2010 and 2012.〔 Concerns over the recycling of the ''Bio Bottles'' led Belu to launch an RPET〔 bottle, with the highest percentage recycled plastic content of any water bottle on the UK market.〔http://www.catererandhotelkeeper.co.uk/articles/12/11/2010/339688/belu-claims-uk-first-with-recycled-rpet-bottle.htm〕 Belu's original bottle design was done by the acclaimed London design firm, Lewis Moberly and won numerous awards. However, in 2011 Lynch engaged the design agency (This is Real Art ) to generate a new bottle design〔http://www.paulbelford.com/project/14/belu-brand-and-packaging〕 to better suit their targets in the HORECA market. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Belu (company)」の詳細全文を読む スポンサード リンク
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